GENUINE AWESOMENESS™ - 2.0

Overview: Genuine Awesomeness™ is a brand created by Cog, LLC. for the purposes of exploring and validating innovative printing and decoration methods and technologies. Cog, LLC. supports the agencies’ or individual designers vision and showcases the final product.

Agency Partner: ThoughtMatter
Photo Renders: Created by ThoughtMatter
Render Courtesy: Cog, LLC.

Collaboration: ThoughtMatter led concept development and design while Cog led structural design, special finish exploration and prototyping.

Concept: Vegetable Justice. Influenced by the desire to create something with purpose that benefits communities, Vegetable Justice calls for delicious & nutritious food to be a right and not a privilege. The packaging allows the carton to be torn by the mid perforation to create two separate and sealed cartons filled with frozen vegetables. The consumer is encourage to keep one half for themselves and drop off the second half to their local food pantry or community fridge. The Vegetable Justice campaign is “frozen for the people,” and demands vegetables, frozen at peak freshness, to be accessible for all.