GENUINE AWESOMENESS™ - 1.0

Overview: Genuine Awesomeness™ is a brand created by Cog, LLC. for the purposes of exploring and validating innovative printing and decoration methods and technologies. Cog, LLC. supports the agencies’ or individual designers vision and showcases the final product.

Designer: Anton Kimball - provided black & white whiskey label design.

Objective: To complement the packaging designer’s intent with a broad exploration of structure, materials, color & special finishes that showcases how each can drastically impact the design and final output.